Caring in Business

About Our Speakers

Benoit Beaufils


Business Humanizer & Co-Founder

Innate Motion

Change and intuitive human understanding have been at the core of Benoit’s life. Twelve years of marketing experience at both Procter & Gamble and Coca-Cola have prepared him well. Managing the marketing work of Coca-Cola in Belgium and Thailand in periods of deep crises gave him a unique insight into how brands can be shaped to best overcome cultural anxieties. Working as a consultant and researcher across Asia and Europe has given him further opportunities to facilitate change and engagement processes within companies and between companies and consumers. Benoit finds sources of inspiration living in a 100-inhabitant dust road serviced village on an Asian island and raising four children.

Tomás Sercovich



Business In the Community Ireland


Tomás Sercovich was appointed CEO of Business in the Community Ireland in January 2018. Previously, he was with Spain’s largest sustainability network, Forética as Director of External Affairs, where he increased the international profile of the organisation and its external reputation and impact.

Between 2002 and 2012 he held several positions with Business in the Community Ireland, among them Manager of the Membership Services Team. He is a member of the Board of CSR Europe since 2008 and is a member of the World Business Council of Sustainable Development. 

Kelly Becker


Country President Ireland

Schneider Electric

Kelly is responsible for delivering Schneider Electric’s EcoStruxure™ product and software offering to the Irish market, targeting the data centre & networks, residential, healthcare and service segments. She is responsible for advancing the business in Ireland, defining the country’s strategy alongside the Schneider Electric UK & Ireland senior management team and leading the commercial performance of the country across all business units.

Kelly has been at Schneider Electric for more than seven years, working across multiple business units and bringing a variety of experience with her to the role. 

Tony O'Malley


Head of Fujitsu Ireland



Tony O’Malley was appointed Chief Executive and board member of Fujitsu Ireland in June 2015. In this role as Chief Executive, Tony is responsible for leading the Fujitsu Ireland business and working with its 500 plus team to provide value to its private and public sector customers through the use of technology. Tony has over 20 years’ experience working in the ICT sector across a range of senior Sales and Delivery roles, prior to which he spent 12 years as a military officer with the Irish Defence Forces.

Tony stresses the importance of being a responsible business and does so through a number of leading positions including being a Council member of the Dublin Chamber of Commerce; a board member of Ibec’s Technology Ireland group; and as a member of the Leadership Group of Business in the Community where he works to create more a more sustainable business landscape in Ireland. Tony is also Fujitsu UK & Ireland executive representative for the Prince’s Trust in  the UK.  

Elena Avesani


Global Sustainability Lead



Elena Avesani brings more than 20 years of experience in the tech industry to her role as Global Sustainability Lead at Oracle. In her current position, she works with a global team of internal and external stakeholders to drive Oracle's strategy on sustainability and corporate citizenship programs and to pioneer solutions for global social and environmental challenges through cloud computing, business analytics, and IoT. In her former role, Elena has worked as Product Manager designing Supply Chain Management, Customer Relationship Management, and eCommerce software applications. Elena holds a Master's in International and Public Affairs from Columbia University, New York, and a Master's in Industrial Engineering from Politecnico of Milan, Italy. 

Marta Jakowcyzk


Take Back & Recovery Ops Program Manager EMEA


HP’s Marta Jakowczyk is a passionate program manager with seven years of experience in sustainability. She manages commercial, consumer and internal takeback programs in the EMEA region and ensures compliance to all product end-of-life laws, e.e. WEEE Directive, Basel Convention. Marta additionally works with IT teams, product/packaging engineers and country managers to harmonize takeback services to enhance the customer experience.

Nicole Thompson


Director of Innovation

Hitachi Vantara

Nicole has over 15 years of experience in the IT services and technology industry, working for large corporate and start-up businesses, helping both private and public sector clients. Over the past two years, Nicole has been leading the Optimise Prime consortium, driving cross-industry collaboration with leading technology, transport and energy organisations to overcome the challenges faced by commercial businesses and electricity network operators in the electrification of vehicle fleets, while helping the UK plan and prepare for the mass adoption to electric vehicles. In her current role as Hitachi Vantara’s Director of Social Innovation, Nicole is responsible for leading the development of innovation projects and co-creation partnerships which seek to overcome societal challenges and accelerate the development of Smart City ecosystems.

Liam Ryan


Managing Director

SAP Ireland

Liam Ryan joined SAP in 1999, as manager for the remote service delivery team. A year later he was appointed to the role of Managing Director for SAP Ireland.  During his 20-year tenure with SAP, Liam has led the growth of the organization in Ireland, from a team of thirty in 1999 to over 2,000 employees today, with sites spanning both Dublin and Galway.  In this role, Liam oversees functions including R&D and Customer Support to Commercial Sales and Operations. He is passionate about developing talent and enabling SAP’s customers to realize greater business value and impact through technology. 

With an unwavering commitment to the company’s vision of helping the world run better and improving people’s lives, Liam has been instrumental in championing SAP’s pioneering Autism at Work program, which aims to provide long-term career opportunities for people with autism.  

Sarah Atkinson


Global CSR Director

Micro Focus

Sarah  is Head of Global Social Responsibility at Micro Focus  and also chairs the Diversity & Skills Council at techUK where she is actively involved in several programs including gender pay gap reporting. 

Before joining Micro Focus in May 2019, she spent ten years as Vice President, Communications & Social Responsibility, EMEA at CA Technologies.   A member of the company’s leadership team, she also led Create Tomorrow which helped introduce STEM careers to over 30,000 young people and was responsible for the company’s Diversity & Inclusion strategy in EMEA.  From 2015 to 2018, she served on the main board of techUK.

She was listed in Cranfield University’s School of Management 100 Women to Watch report - a supplement to the Female FTSE Board Report 2018 and in the Computer Weekly 100 Most Influential Women in Technology in 2017 & 2018. 

Laura Brady


Director of People and Purpose 



As Director of People and Purpose, Laura leads strategic and operational HR across multiple business groups for Workday in Ireland.  A passionate culture carrier, with a focus on developing an inclusive environment where employees can be at their best, thrive in their career with Workday, and give back to the causes they care about.  She has extensive global HR leadership experience across the technology, financial services and pharmaceutical sectors. 

Dunja Heinrich


HR Director EMEA

Red Hat


Dunja is an international HR Professional who primarily contributed and grew her skills and capabilities in fast moving and rapidly changing organizations. As an experienced HR leader she is passionate about designing organizational environments which scale for growth and encourage a culture of inclusion, change, and talent success. Looking back at 15 + years of experience in the HR field she currently leads the People Generalists organization for Red Hat EMEA as Director, People EMEA and supports Red Hats growth in its dynamic international market environment while unlocking the potential of the Open Organization.

Brian O Kennedy


Managing Director

Clearstream Solutions

  Brian O’Kennedy is Managing Director of Clearstream Solutions. He has over 25 years’ experience in global supply chain management and procurement particularly in the areas of IT, Media, Print & Packaging. 

Clearstream Solutions, the company Brian founded in 2009, assists its clients to measure and report their sustainability performance and that of their businesses, products and supply chains. Current global clients include Microsoft, Symantec, Honeywell, Verego, Arvato, Teleplan and Vodafone, as well as leading Irish organisations such as Smurfit Kappa, Croke Park, Butlers Chocolates, BOI, United Drug, Keelings and ESB.

Clearstream has been recognised for its achievements having been presented with a number of industry awards and it is currently the Irish partner of the global best practice CDP carbon reporting framework and is an Associate Director of the global Responsible Sourcing standard, Verego SRS. Brian has delivered a number of Circular Economy workshops and conference presentations. 

Kathryn Baddeley


Head of CSR UK & Ireland

Cisco Systems

Kathryn is the Head of Corporate Social Responsibility for Cisco UK & Ireland, leading and enabling innovative CSR initiatives across the organisation: engaging employees, benefiting the business and supporting Cisco’s not for profit partners. 

Kathryn joined Cisco in 1997 and prior to her current role led marketing communications teams in Australia and the UK as well as leading the global web marketing team.

Kathryn started working in CSR in 1999, creating a partnership for Cisco Australia with The Smith Family, a leading Australian NGO. The partnership won the award for large business in Prime Minister’s Award for Excellence in Community Business Partnerships in 2001. On her return to the UK Kathryn volunteered as part of the Cisco UK & Ireland Civic Council and participated in and led several successful CSR programmes.  Since late 2009 Kathryn has led a programme to mentor offenders in 5 male prisons who are studying for Cisco networking qualifications in the Prison ICT Academy. 

Kathryn is vice-Chair of the board of trustees of Berkshire Womens Aid and seeks to use her professional experience to support BWA. 

Ross McCarthy


Programs Manager Ireland, 



Ross supports the 1,600+ Salesforce employees based in Dublin to make the most impact out of their 7 paid days off to volunteer per year. He also supports's strategic grant making in Ireland in the areas of education & workforce development.

Amy Wendel


Global Head of Corporate Social Responsibility


Amy Wendel is Global Head of Corporate Social Responsibility at LogMeIn, where she oversees the billion-dollar SaaS company’s philanthropy, social impact and robust volunteer program. Amy founded the CSR program in 2014 and has prior experience in Marketing and Operations at LogMeIn and small start-up tech companies.

Amy is a member of the Corporate Advisory Council of Cradles to Crayons, a non-profit that provides homeless and low-income children with essentials to thrive. She also is a member of the Board of Directors of Project Alianza, a women-led initiative to end education inequality in Latin America. In her free time, Amy runs a small non-profit, Project MEMA, that she founded in 2010, supporting over 200 students in the Kilimanjaro region of Tanzania, East Africa.

Ciara Keane


Google People Services Specialist



Ciara is part of Google’s HR engine whose core function is to make HR stuff work better for Googlers. We simplify and optimise our internal policies and processes to ensure that the moments that matter for Googlers are simple and exceptional across the globe. Ciara leads a global team who are responsible for ensuring that we achieve this objective in the most complex of countries across EMEA. Prior to Google, Ciara worked as a Digital Consultant in Accenture, helping traditional business’ move into the future. During her time in Accenture, she also worked as an Employee Experience Analyst, with an objective to help employees working remotely feel more connected through technology. 

Stuart Poore


Head of Sustainability & Government Affairs



Stuart Poore is Director of Sustainability and Government Affairs at Canon, covering Europe, the Middle East and Africa. Stuart leads a team of Sustainability experts that manage all aspects of the company’s social and environmental impact. Prior to Canon, he worked in the NGO sector as Director of Corporate Stewardship at WWF having previously led social and environmental change programmes across a diverse range of businesses including Virgin Media and the QinetiQ Group. Stuart is also a former Chairman of the Global Association of Corporate Sustainability Officers.

Mike Evason


Head of CSR Europe